Post show release 2017

Moscow, November 24, 2017

From 13 to 15 November 2017 in Crocus Expo, Moscow, Russia the 19th International exhibition of equipment and materials for professional cleaning, sanitation, hygiene, dry-cleaning and laundry CleanExpo Moscow was held.

This year exhibition can be considered incredibly successful in all senses. About for 3 months before the exhibition almost 100% of exposition was booked by leading Russian and foreign companies. The agiotage among the exhibitors is also evidenced by 10% increasing the exhibition area in comparison with 2016. And this figure could be even more, but the exhibition hall could not accommodate all comers.

153 companies from Russia, Austria, Belarus, Germany, Italy, Spain, China, Kazakhstan, Lithuania and Netherlands took part in the exhibition. Wide geography of the exhibitors is understandable: CleanExpo Moscow has been holding the leading position among business events for the cleaning industry specialists already for 19 years, therefore many foreign suppliers highly appreciate the effectiveness of the exhibition for entry to the perspective Russian market.

In 2017 foreign exhibitors presented such world brands as Kiehl, Miele, Jensen, Ghibli, Gaomei, Koblenz & Partner, Seitz, Santoemma, Lindhaus S.r.l., I-Team Global and other. In addition, Karcher, that has preferred own marketing formats for the last years, again returned to the exhibition. This confirms that participation in CleanExpo Moscow is an important part of company's marketing strategy for strengthening business in Russia.

Russian companies also told about of impressive results and the significance of participation in CleanExpo Moscow for the development of their business.

‘This year's exhibition was much more interesting and intensive than in previous years, and we were very pleased, just like our partners - Jensen, together with whom we took part in the exhibition. Certainly, the market has revived, the purchasing ability of customers has increased. As a result, we established many business contacts and already at the exhibition concluded several contracts with regional companies. In addition, we successfully presented at the exhibition our new machines of large capacity for 60 and 110 kg’, - shared her impressions Ekaterina Aleksandrova, marketing specialist of the ‘Profitex’ company.

Yakov Fironov, head of the marketing department of ‘Prokhim’, said: ‘Repeatedly participating in CleanExpo Moscow, our company was able to declare itself as a reliable domestic manufacturer of equipment for laundries and dry-cleaners. We admit that this year we did not expect such agiotage and increased attention from Russian and foreign visitors. Of course, we are planning to participate in next exhibition and introduce new advanced developments’.

The should be especially note that this year Russian companies presented at the exhibition many new products that can be successful not only at the domestic market, but also can compete with foreign analogs.

‘Metlana’ company – first Russian floor-washing machines manufacturer, introduced its novelty Metlana M50. The profitable price, low operating costs and the possibility of machines branding are the main competitive advantages of the model.

At the booth of ‘Mobile Clearing’ company visitors could be acquainted with another line of machines of Russian production. The series equipped with new brushless electric motors with reduced power consumption battery power saving. The design of the machines is simplified as much as possible, which facilitates its service and reduces operating costs.

A constant exhibitor – Ural factory of anti-ice materials – presented at CleanExpo Moscow a line of reagents which were interesting for representatives of large retail chains, hotels, cleaning and utility companies.

‘NPF Himitek’ demonstrated special cleaning set for public catering business. It contains 12 facilities for sanitation in the guest and kitchen areas, including chemicals for removing grease, disinfection, care for glass surfaces, removing odors, detergents. The set has all the necessary for cleanliness in a cafe, restaurant or bar.

With these and many other novelties represented at the exhibition 4 340 visitors from 26 foreign countries and 75 regions of Russia has acquainted. And this is another great success of the exhibition: number of visitors has increased by24% in comparison with the last year! So the number of specialists who came to the exhibition to choose suppliers of equipment and materials for professional cleaning, sanitation, hygiene, dry-cleaning and laundry has increased almost a quarter. This fact testifies to the economic strength and market development, business activity improve and great prospects for the exhibition.

As for companies specialisation represented by visitors at the exhibition, according to the survey, 40% represented cleaning companies, 25% wholesale and retail trade, 21% dry-cleaning and laundry. Also the exhibition was attended by representatives of the HoReCa sector, manufacturing, construction and management companies, representatives of transport infrastructure facilities, medical institutions, car showrooms, warehouse terminals and other enterprises interested in the products presented at the exhibition.

The exhibitors noted not only a large number of specialists, but also their high buyer potential: 96% of visitors are purchasing decision makers of have an influence on such decisions, that contributed to successful negotiations and conclusion of contracts at the exhibition.

In addition of solving commercial issues, visitors paid much attention to the professional development and exchanging experience with colleagues, actively attending events of business programme, which schedule was filled down to the minute this year.

Conferences, seminars, round tables, presentations, master classes and demonstrations of the exhibitors were held during all the days of the exhibition in non-stop mode at three sites.

The 19th International exhibition of equipment and materials for professional cleaning, sanitary, hygiene, dry-cleaning and laundry CleanExpo Moscow | PULIRE will be held on 20-22 November 2018 in Crocus Expo, Moscow, Russia.