Tips for exhibiting

Take advantage of a unique opportunity to attract of new customers, reinforce your brand and secure contracts.

First steps to effective exhibiting:

• Define clear goals:sales, brand building, networking - this dictates your strategy
• Build a winning team:your staff are your brand ambassadors
• Design an impactful stand:attract the right visitors
• Implement a strong marketing plan:leverage exhibition resources and your own
• Create a detailed budget:avoid costly surprises

How to achieve success at the exhibition

• Define your exhibiting objectives, prepare your staff and materials (handouts, advertising, equipment).
• Engage visitors, present concisely and clearly, focus on their needs, collect contacts using LeadFrog, analyse visit dynamics and plan team activity.
• Make publications and reposts in social networks, participate in exhibition events, conduct activities at the stand.
• In the first days after the exhibition contact potential clients and analyse the results of participation.